ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued show-cause notices to Shakarganj Foods Products, Haleeb Foods, Noon Pakistan and Engro Foods for advertising tea whiteners as milk.

CCP conducted an enquiry of various undertakings for marketing their dairy drinks and tea whiteners as milk, thus misleading the consumers.

In its enquiry, the CCP evaluated the packaging, marketing practices including the television commercials and website disclosure and other marketing material of the above-mentioned products, to see whether the companies violated Section 10 of the Competition Act.

The enquiry found that the undertakings were involved in distributing false and misleading information that is capable of harming the consumers`interests as well as the business interest of other undertakings in terms of the act.

The CCP enquiry report recommended the initiation of show-cause notes to Shalcarganj Foods for the product `Qudrat` (liquid tea whitener), Haleeb Foods for `All Max` (dairy drinl() and `Dairy Queen` (liquid tea whitener), Noon Pakistan for `Dairy Rozana` (dairy drink) and Engro Foods for `Dairy Omung` (dairy drink), for the prima facie violation of Section 10 of the act.

Deceptive marketing practices have a direct impact on the public at large.