INSTITUTE of Business Administration (IBA), Karachi, and Bank Alfalah have partnered to introduce the Design Thinking Programme in Pakistan, as per a press release. In collaboration with Stanford Life Design Lab, this innovative initiative aims to equip management professionals and senior executives with the powerful tools and mindset of `design thinking`.

The collaboration was officially launched at a curtain-raiser event held at the flagship Bank Alfalah Islamic Branch in Sky Tower, attended by key stakeholders from both organisations.

Design thinking is a methodology focused on understanding user needs, generating creative solutions, and developing prototypes, which has proven to be a catalyst for innovation and problem-solving.

Organisations embracing this methodology often witness significant revenue, customer satisfaction, and employee engagement improvements. •