The Effie Awards 2025 held in Karachi recognised many companies for their marketing efforts this year, as per a press release.

Of note, K-Electric secured the Grand Prix for Campaign of the Year along with a Gold Effie in the Small Budget category for its energy conservation campaign `Farq Parta Hai` which enabled more than 510,000 customers to pay their bills on time.

English Biscuit Manufacturers also clinched three Golds and a Bronze at the event for its `Anthem for Education` `Peek Freans Heart Beats`, and `Peek Freans Click` campaigns.

Furthermore, Adcom Leo Burnett picked up the highest number of awards three Gold, seven Silver and two Bronze Effies before being crowned the Agency Network of the Year, while Bond Advertising was honoured with an award in the nonprofit/social good category for its `Dadi Knows Best`for Population Services International, Pakistan, campaign.m