Ping An Bank, in Shenzhen, China, has been ordered to end a promotion offering free Labubu dolls to new customers who deposit at least $7,000 for three months.

The National Financial Regulatory Administration`s Zhejiang branch barred the giveaway, citing concerns that such non-banking perks could increase banking costs.

Labubu dolls, created by artist Kasing Lung and sold by Pop Mart, have become sought-after collectibles, boosted by celebrity endorsements from stars like Lisa of Blackpink and Rihanna.