PAKISTAN stands at the edge of a climate precipice, yet if you flip through most headlines, you might think the country`s biggest woes revolve around power struggles and political theatrics. The truth is far uglier: floods, heatwaves, and droughts are tightening their grip, turning the country into a climate battleground. Entire villages have vanished under rising waters, farmland lies parched and fractured under relentless heat, and families face impossible choices staying in increasingly uninhabitable homelands or joining the swelling ranks of the climate-displaced.

At a time like this, a robust press would hammer home the scale of these calamities, but too often environmental emergencies barely register beyond a passing headline.Onewouldexpectpersistent,in-depth coverage, but too many news outlets bury critical climate stories beneath petty political drama or celebrity gossip. Even reputable publications once known to dispatch full teams to disaster zones treat environmental crises as unwelcome intruders on the front page. International news outlets, which used to carry wall-to-wall reporting whenever floods struck, tend to swoop in but leave soon after, giving the illusion of attention without genuine follow-through.

The result is a disjointed narrative that fails to reflect the gravity of the crisis, leaving the public wondering if anyone will demand accountability.

The reality is impossible to overlook: rivers once teeming with life are drying up, and urban hubs are choked by a toxic haze that leaves residents gasping for something resembling fresh air. Heat records topple every summer, but newscasts often skip the deeper story lax regulations, hasty industrial expansions, and chronic mismanagement that transformed a natural challenge into a fullblown crisis. In a nation ranked among the world`s most water-stressed, these failures are not mere oversights but a generational gamble, prioritising short-term gains over the survival of ecosystems.

Media outlets claim they lack the resources and expertise to cover these complexities. While there`s truth in that argument, it is also a convenient cover for neglect. Advertisers prefer lighter content that won`t scare away viewers with bleak headlines about melting glaciers and rising seas. Powerful interests discourage investigative pieces that might end up exposing corruption and profiteering schemes. And so, the cycle continues: short bursts of reportage when disaster hits, then a quick pivot to the next scandal, leaving our most vulnerable to face a worsening reality without sustainedmedia scrutiny.

Pakistan`s predicament is rich with cautionary tales. Crops that once fed generations now wither, forcing rural families to seek livelihoods elsewhere. Coastal fishermen seeing their catches dwindle in warming waters, are forced to consider jobs in overcrowded cities. Children in sprawling urban slums inhale air laced with pollutants, turning a simple walk to school into a health hazard. Yet in many newsrooms, these lived realities slip into occasional features that fade as soon as the spotlight shifts. Investigative reporting that could expose the structural roots behind environmental devastation is virtually non-existent, leaving the public with only snapshots of a far larger crisis.

And once the cameras turn away, politicians, who pledge relief and call for international support in periods of climate catastrophes, also vanish quickly. This fleeting focus erodes the necessary pressure that could otherwise result in meaningful reforms.So will the media pivot from its reactive coverage of climate disasters to sustained investigation before the next catastrophe engulfs entire communities? Will our newsrooms prioritise environmental reporting, even if it means fewer political sound bitesand not as many celebrity puff pieces? Will our editors champion public interest journalism that connects the dots between corruption, urban sprawl, and corporate greed? And finally, will the audience, for their part, also demand better coverage? Because without that collective push, complacency remains the default.

Today, Pakistan navigates the harsh realities of a climate in flux, and if the media continues to shrug off its responsibility, the environment will exact an evergrowing toll. It`s past time to break the cycle of indifference and treat each flood, drought, and temperature spike as part of a larger, urgent story. Until then, words like `unprecedented` will keep losing their meaning, as worsening extremes blur the line between anomaly and norm.

A press that`s asleep at the wheel only accelerates this downward spiral, leaving future generations to inherit the cost of our silence today. • The wnter is a joumalist covering energy transition, emissions markets, and climate finance.

quratulain.siddiqui@gmail.com