PAKISTAN Cables Loyalty Club mobile app won the Digital Transformation and Technology award at the 11th FPCCI Awards ceremony held in Islamabad, as per a press release. The app is the first of its kind, which allows Loyalty Club members a convenient way to submit and redeem points. This is the company`s third win in technological innovation and overall fourth win. Previously, Pakistan Cables won awards for the first e-commerce website and for launching AC Conductors in Pakistan. •