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Foodpanda`s house brand `Bright`

2024-07-08
FOODPANDA users can now shop from a new, expanded range of groceries under its private house label, Bright, says a press release. Available exclusively on the online grocery store Pandamart, Bright offers over 200 items across three sub-brands: Bright farms for fresh produce, brightens for pantry staples, ready-to-eat meals, snacks and beverages, as well as bright spots for household essentials. Bright products are procured directly from suppliers, resulting in cost efficiencies that price items competitively. The launch of Bright is part of Foodpanda`s efforts to become the go-to platform for online grocery shopping. •