GILGIT: Prime Minister Shehbaz Sharif on Tuesday appointed Qatari mountaineer and royal family member Sheikha Asma Al Thani as the brand ambassador for Pakistan`s mountains and tourism after she recently successfully summited Nanga Parbat, the ninth-highest mountain on Earth located in Gilgit-Baltistan region.

Last week, Sheikha Asma along with seven other international climbers had summited Nanga Parbat, also known as the `Killer Mountain`, which is considered one of the world`s most dangerous climbs due to its severe weather conditions and rough terrain.

In a post on X, the premier felicitated Sheikha Asma on the achievement.

`I am pleased to appoint Her Highness Sheikha Asma Al Thani as the BrandAmbassador for Pakistan`s mountains and tourism. My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring,` he wrote.

`Her achievement sends a powerful mes-sage of courage and determination, and stands as a testament to the enduring friendship between Pakistan and Qatar,` he added.

In a post on Instagram, Sheikha Asma described the relentless challenges she facedon her route to the summit and the emotional toll of the ascent.

`My ninth 8000er and one of the toughest climbs I`ve faced. This mountain tested me in ways I didn`t expect, from black ice beneath my feet to rockfall every few seconds. A constant reminder of how fragile life truly is, she wrote.

`But even in that danger, there was growth.

There was surrender and there was strength I didn`t know I still had. I climb not just to reach summits but to return to what matters, to strip away the noise and reconnect with myself,` she added.

`This mountain will stay with me forever.

Sheikha Asma hoisted Q atar`s national flag at the summit and became the first Qatari woman to do so. Her earlier summits include Mount Everest, K2 and Makalu.

In a related development, the organisers said that Sheikha Asma Al Thani will also attempt to scale Gasherbrum-I, and Gasherbrum-II this summer.

They added that the climber will attempt to scale world`s 14 eight-thousander peaks.

Meanwhile, in a statement, Alpine Club President retired Maj Gen Irfan Arshad, mountaineers and politicians congratulated Qatari mountaineer Sheikha Asma Al Thani.