THE Pakistan Advertising Association has formally appealed to the Pakistan Electronic Media Regulatory Authority to reconsider its decision to suspend Television Audience Measurement (TAM) services provided by Medialogic for 30 days, as per a press release. The request was communicated through an official letter addressed to the Chairman of Pemra by the Chairman of PAA, Ahmed Kapadia.

Mr Kapadia stated in his letter, `We acknowledge Pemra`s concerns about this decision. However, we respectfully request that Medialogic be allowed to continue sharing TAM data during this suspension period. This measure would provide the industry with much-needed stability while Pemra addresses its underlying concerns.`•