Fillico Jewellery Water, a Japanese brand, sells ultra-luxury bottled water for up to $10,000 per bottle, with regular editions starting at $1,000.

Sourced from Kobe`s pristine Nunobiki Spring, the water is known for its purity and high mineral content. However, its price is largely driven by its handcrafted, Swarovski-encrusted bottles adorned with gold and royal symbols, making it a status symbol.

Limited to 5,000 bottles per month, Fillico gained popularity through partnerships with brands like Dior and events like the Cannes Film Festival, becoming a favourite among royals and the wealthy.