THE role of mainstream and social media in times of war is multifaceted. In the ongoing conflict between Pakistan and India, social media has specially emerged as a crucial tool for both countries to counter narratives and to uncover facts.

However, this has also led to the spread of disinformation and misinformation, exacerbating the situation. The intensity of the conflict has resulted in a media war, with both sides engaging in a battle of narratives.

Unfortunately, the spread of fake news, misinformation and misinterpreted analysis has become rampant on both conventional and social media, especially in India. This highlights the dangerousvulnerability of societal fabric in both the countries. The consequences of this media warfare are far-reaching. It not only fuels animosity between nations, but also erodes the foundations of a healthy society.

The serious lack of accountability and professionalism in media reporting can have devastating effects, contributing to a breakdown in social cohesion. In both Pakistan and India, the media`s failure to promote nuanced understanding and balanced reporting has led to a polarised environment where misinformation and hate speech thrive.

To mitigate these effects, it is essential for both countries to promote media literacy and critical thinking. This can be achieved through education and awareness campaigns, highlighting the importance of verifying information before sharing it. Moreover, media outlets must ensure that their narratives are fact-based and objective.

By doing so, the media houses can play a constructive role in shaping public opinion and promoting understanding, rather than fuelling misunderstandings, hatred and animosity. Ultimately, a more informed and critically thinking public can one day help reduce tensions and promote peace between the two countries.

Naimat Ullah Khan Lahore