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Pakistanis stay glued to Google in 2024

By Shazia Hasan 2024-12-11
KARACHI: Google`s Year in Search 2024 released on Tuesday a captivating narrative of Pakistan`s digital landscape, one where sports, entertainment, food and technology kept the users hooked to Google, showcasing the nation`s content preferences.

Cricket, as it usually does, dominated search trends, with the ICC T20 World Cup capturing the nation`s attention. Searches for PSL 2024 schedules and matchups, alongside queries for star players like Shoaib Malik and Sajid Khan, further demonstrated Pakistan`s love for the game.

Olympic gold medallist Arshad Nadeem also attracted significant attention from Pakistani users after he won the first gold medal for the country in almost three decades.

This enthusiasm for notable figures extended beyond the sports world, with searches for showbiz personalities Sana Javed and Zoya Nasir, Indian business tycoon Mukesh Ambani, and social media figures Hareem Shah and Minahil Malik.

Entertainment also held a prominent place in Pakistan`s digital landscape, with the enduring appeal of Pakistani dramas evident in searches for shows like Ishq Murshid and Kabhi Main Kabhi Tum.

Bollywood films like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2 alsogenerated buzz, along with reality show Bigg Boss and the eagerly awaited Mirzapur Season 3.

Beyond entertainment, Pakistanis turned to Google for a taste of culinary delights, with searches for recipes ranging from banana bread and creamy pasta to local favourites like malpura and tawa kaleji. The popularity of quick bites like garlic bread and egg noodles, along with seasonaldrinkslike peachiced tea, further showcased the nation`s diverse palate.

On the tech front, searches for Gemini, and Remaker AI highlighted the growing interest in AI tools, while queries for the latest smartphones, including models from Infinix, Re dmi, Vivo and Apple, demonstrated a desire to stay connected.

`How to` searches revealed a practical side, with queries about polling stations reflecting the election year and searches on making flowers last longer showcasing everyday creativity. Parenting tips, particularly on teaching sharing to fouryear-olds, highlighted the importance of family values.

`This year`s Year in Search reveals a Pakistan that is both deeply rooted in its traditions and eagerly embracing the possibilities of the digital age. From the cricket pitch to the kitchen, from the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future. AI has been integral to reimagining what Search can do, and we`re loolcing forward to expanding on our capabilities to help Pakistanis discover more of the web and the world around them,` said Farhan Qureshi, Google`s Country Director for Pakistan.Google`s Year in Search 2024 offers an interesting outlook of Pakistan`s digital preferences, where tradition and modernity blend seamlessly.

Google`s annual year-end lists for this year comprise the following six categories: Cricket: T20 World Cup, Pakistan vs England, Pakistan vs Bangladesh, Pakistan vs Australia, Pakistan vs India, PSL 2024 Schedule, Pakistan vs USA, India vs England, India vs South Africa, and India vs England.

People: Abbas Attar, Etel Adnan, Arshad Nadeem, Sana Javed, Sajid Khan, Shoaib Malik, Hareem Shah, Minahil Malik, Zoya Nasir, and Mukesh Ambani.

Movies & Drama: Heeramandi, 12th Fail, Animal, Mirzapur Season 3, Stree 2, Ishq Murshid, Bhool Bhulaivaa 3, Dunki, Bigg Boss 17, and Kabhi Main Kabhi Tum How to: How to checl< polling station; how to malce millions before grandma dies; how to buy a used car; how to make flowers last longer; how to download YouTube videos in pc; how to earn without investment; how to teach my four-year-old to share; how to get a grass stain out of jeans; how to start working out again after knee injury; and, how to watch world cup live.

Recipes: Banana bread recipe; malpura recipe; garlic bread recipe; chocolate chip cookie recipe; tawakaleji recipe; peach iced tea recipe; creamy pasta recipe; pizza recipe; egg noodle recipe; and, hash brown recipe.

Tech: Chatgpt login; Bing image creator; Infinix note 30; Vivo y100; Gemini; Infinix hot 50 pro; Redmi note 13; iPhone16 pro max; Infinix note 40; and Remaker ai.