WHEN the Pakistan Army helicopter crashed in the Naltar valley last Friday, almost one-sixth of the world`s nations had their representatives on a trip that ended in death and grief.
Crashes are unavoidable but the questions that these countries would have in their minds relate to `what caused the crash`. And these need to be answered in considerable detail.
National images are built through collective, conscious effort on all fronts from culture to nuclear capability, from supersonic jets to schools and sports, from eradication of terrorism to eradication ofdisease, helplessness and absence of justice.
Nations that try to fly on the wings of singular achievements against heavy odds don`t go very far. The Naltar tragedy`s aftermath tells us pointedly that the road to building a positive picture about our country is tricky, treacherous and long. We have to up our game in every respect. We cannot be managing the flow of negative news from our land all the time. We have to ensure that the volume of negative news drops considerably through improved performance in every sector.
