SALE literally means to sell something, but in marketing terms, it means to sell something at a discounted price. In the past, as I remember, there used to be two sales; one each towards the end of winter and summer season. The logic behind these sales was to finish the stock to get money for the purchase of fresh items. This also helped avoid the risk of damage in case the unsold items were dumped somewhere in store.

Today, the `sale` is going on right across the year. And the word `sale`is used in its