EFU Life Assurance Ltd has been given the `Brand of the Year Award 2023-2024` for the Best Life Insurance Company by The Brands Foundation, as per a press release.

Mohammad Atif Khan, Regional Manager of EFU Life Assurance Ltd, received the award from the Governor of Punjab, Sardar Saleem Haider.

The company is committed to building its brand and is actively working towards increasing the insurance penetration in Pakistan, which is in line with its vision of `no household should remain uninsured` by offering comprehensive and affordable financial planning solutions, the press release said. •