FATIMA Fertiliser was recognised as the Best Innovative Agricultural Products Company by the President of Pakistan at the 12th Excellence Awards of the Federation of Pakistan Chamber of Commerce and Industries, as per a press release.

The award was presented to the company`s CEO, Fawad Ahmed Mukhtar, in recognition of Fatima Fertiliser`s contributions to the agriculture industry and its solutions aimed at improving food security in the country and the socio-economic uplift of the farming community.

Its Sarsabz Pakistan app offers farmers a crop advisory and management tool and the company has also launched a dedicated app called Sarsabz Asaan to support its dealers.

Furthermore, `Sarsabz Kahani` is another web series initiative by Fatima Fertiliser that showcases inspiring stories of farmers dedicated to their land and heritage. •