KARACHI: Mobile lifestyles are on the rise with people demanding new mobile experiences. These thoughts were shared at a cook-off challenge with amateur cooks along with Chef Mahboob Khan at a restaurant in a local hotel on Thursday. The event was held primarily to showcase processorbased phablets.

The analogy of importance of ingredients in dishing up outstanding food was being used to explain why a processor inside a communication device is the core component to determine the overall performance and therefore superiorexperience use ofa device.To give the analogy a practical experience, the event took place following a presentation on processorbased phablets. Six volunteers who had signed up for the challenge were divided into two teams and escorted into the kitchen of the hotel`s restaurant. The team members allocated responsibilities of chopping, cooking and plating among themselves. They were to cook their dish of chicken and vegetables within 20 minutes alongside Chef Mahboob, who was recently seen as a judge in the reality cooking show Master Chef Pakistan.

Since it was an informal fun event, the chef gave tips to the volunteers cautioning them over carefully using the knives which, he said, were quitesharp. `Enjoy the process and make sure you keep your area clean,` he said.

From where one could see the competitors, one group seemed to take the challenge quite seriously, furiously chopping and stirring, while the other group calmly cut the red and yellow capsicums into long strips. The chef began his cool
The judges were unimpressed by the volunteers and their dishes. They felt that one group`s concoction was bland and overcooked, and the other group`s product was oily and soggy. `Chef Mahboob`s creation has all the fla-vours and presentation was much better,` they said, and declared him the winner of the competition.

Earlier, discussing mobile markets, Asma Aziz, the PR and marketing head of Intel South Asia region, said that by 2015 the sale of phablets a combination of a smartphone and computer with six to seven inches screen size will grow to 230 million units worldwide. `Smartphones will account for two-thirds of the world marl