WE all know that an efficient public relations team is virtually a half job done, and conversely a lack of it is simply asking for trouble.
With so much of muck and a lot more space to cover, the official media team often becomes cause of embarrassment.
Like, for instance, whose bright idea was it to allow coverage of a lavish lunch during the prime minister`s all-party conference on China-Pakistan Economic Corridor, just hours after the Safoora Goth carnage in Karachi? This was just one example of how an otherwise highly important and scheduled meeting was brought into bad light. Let me add that our boys in khaaki, in their over-enthusiasm to earn brownie points, have also lately lacked finesse in their coverage.
Naturally, with high standards set by our armed forces, one expects a lot more suave and judicious handling.
