KARACHI:TheInstituteofBusinessAdministration had conducted the Winter Immersion Programme 2024 at its City Campus in collaboration with IBA`s Centre for Entrepreneurial Development (IBA-CED).

According to a statement, the programme brought together international trainers to shed light on the importance of entrepreneurship education, research and incubation management in academia.

Speaking on the occasion, IBA`s Executive Director Dr S Akbar Zaidi said that there was need to overhaul of the curriculum taught to students to consider the ever-evolving realm of entrepreneurship.

Dr Sanna Ilonen, Joachim Ramstrom and Islam Mohamed were the trainers for the two workshops held over four days.

IBA-CED Director Dr Lalarukh Ejaz thanked the speakers and participants for being a part of the programme. `There was a dire need for universities and incubators to engage in such activities and worl(shops where the l