POPULATION Services International, Pakistan (PSI), a not-forprofit organisation in healthcare, has appointed Bond Advertising as their creative & media agency for Pakistan following a multiagency competitive pitch, as per a press release.

The appointment addresses the need to break societal stigmas and encourage young people to engage in a healthy dialogue on reproductive health issues, debunk myths, and encourage shared responsibility and decision-making.

Commenting on the partnership, PSI Pakistan`s Country Director, Ayesha Leghari, said, `This collaboration supports our mission to equip youth, men, and communities with the knowledge and confidence to make informed decisions about reproductive health.`•