EMIRATES has officially launched its new travel store in Karachi, making it the airline`s first experiential retail concept to be rolled out in West Asia as per a press release.

The store was officially inaugurated by Essa Sulaiman Ahmad, Emirates` Senior Vice President for Commercial Operations, West Asia and Indian Ocean, in the presence of Hamad Obaid Ibrahim Salem Al-Zaabi, Ambassador of the United Arab Emirates to Pakistan.

Highlighting the significance of the store, Mr Ahmad said: `The Emirates Travel Store is a place where travellers can discover all of our incredible products and services, and we`re proud to bring our immersive experiences to Karachi.

`Karachi was one of Emirates` first destinations when we launched our operations back in 1985 and choosing this location for our very first Emirates Travel Store in West Asia is testament to our commitment to Pakistan, which we serve with five gateways,` he continued. •