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ZARA`S INSENSITIVITY

2023-12-24
The Spanish retailer Zara has been receiving flak and justifiably so. A couple of weeks ago, it released a campaign whose images resembled the death and destruction in Palestine. Naturally, it didn`t go down well with a huge number of conscientious people, including Pakistani showbiz celebs Sanam Saeed and Sajal Aly. Sanam S came out with a strong comment against the label: `We are not helpless. We have the power to make a difference and hit back where it hurts. That should be the end of Zara for all of us!` Indeed, that should be the end.