LAHORE: A fertiliser company and a commercial bank announced a strategic partnership for enhanced lending facilities for farmers across the country.

This collaboration will extend financing to farmers registered through Engro Markaz outlets and UgAi the first integrated agricultural e-commerce platform for Pakistan.

According to a statement, the signing ceremony took place at Bank Alfalah`s Head Office in Karachi and was attended by senior leadership from both the organisations, including Engro Fertilisers CEO Ali Rathore, Bank Alfalah Ltd president and CEO Atif Bajwa along with other senior executives.

The pilot initiative will be launched with Rs250m, offering average loan amounts of approximately Rs0.6 million to 300-350 farmers. With an estimated reach of up to 2,000 beneficiaries, the programme marks a critical step in forging a value chain between the fertiliser provider, the financing institution, and the end-user farmer.

Currently, the programme will be accessible through four Engro Markaz locations across Pakistan: Sahiwal, Sargodha, Bahawalpur, and Muridke.