ADAMJEE Insurance Company Limited announces its partnership with Fauji Fertiliser Company Limited (FFC) to launch the Zarai Tahafuz Programme, a comprehensive crop insurance initiative, as per a press release.

This landmark collaboration, facilitated through FFC`s extensive network of Sona Centres, is designed to empower Pakistan`s farmers by offering financial security against unpredictable agricultural risks. The Zarai Tahafuz Programme aims to provide tailored insurance solutions to safeguard crops from natural disasters, plant diseases, pest attack, and other adversities, ensuring farmers` resilience and stability in the face of challenges.

Speaking on this collaboration, Muhammad Ali Zeb, the CEO and Managing Director of Adamjee Insurance, said: `Through the Zarai Tahafuz Programme, we aim to provide farmers with the confidence and protection they need to thrive, even amidst uncertainties. This partnership with FFC exemplifies our dedication to farmer welfare and our mission to contribute to the nation`s food security.

Jahangir Piracha, Chief Executive & Managing Director, Fauji Fertiliser Company, remarked: `By collaborating with Adamjee Insurance, we aim to alleviate the financial burden on farmers caused by crop losses and reinforce their confidence in agricultural investments.` a