ACCORDING to a press release, Pakistan participated for the first time in the Saudi Food Show 2024, held at the Riyadh International Convention & Exhibition Centre. The Trade Development Authority of Pakistan (TDAP) led the country`s delegation to the event, one of Saudi Arabia`s largest agro-food exhibitions. The show featured over 1,000 exhibitors from more than 97 countries.

During a media briefing, the CEO of TDAP praised Pakistan`s rice sector, noting that rice exports are set to reach the $4bn mark this year. Pakistani basmati rice, celebrated as a national pride, is exported to 191 markets worldwide, with Saudi Arabia being an essential destination. Pakistan`s participation in The Saudi Food Show 2024 strengthens the historic ties between Pakistan and Saudi Arabia. •