BANK Alfalah has launched AlfaMall on WhatsApp, an e-commerce shopping platform that enables customers to browse, select, and purchase products directly within the messaging app as per a press release.

The platform caters to the growing demand for mobile-first, hassle-free transactions, marking a step forward in digital banking and e-commerce.

Muhammad Yahya Khan, Chief Digital Officer at Bank Alfalah, stated, `We`re redefining e-commerce accessibility with AlfaMall on WhatsApp. By integrating a structured product catalogue and seamless transaction process, we`re simplifying the shopping journey and bridging the gap between digital banking, e-commerce, and messaging platforms.`•