P&G Pakistan, Imtiaz Group, and Health Oriented Preventive Education joined forces to deliver 500,000 litres of clean drinking water during the end of Ramazan.

The collaboration was launched nationwide across all 31 branches of Imtiaz, with a `Buy 1, Give 1 Day of Water` from March 24 to 30, 2025. Consumers who purchased Ariel, Pampers, Always, Gillette, Head & Shoulders, Pantene, or Safeguard contributed to this cause with every purchase.

The P&G Children`s Safe Drinking Water Programme is a nonprofit initiative that began in 2004. The programme helps raise awareness of the water crisis and provide clean drinking water to areas without access, especially during natural disasters or emergencies, using the P&G Purifier of Water packets. •