When Burger King France launched chicken nuggets with caviar on April l, many thought it was an April Fool`s joke. But the meal, seven nuggets, mayo and 10g of Chinese Astana-brand caviar sold quickly, fuelled by social media buzz.

The campaign aimed to make caviar more accessible and went viral in French media, reflecting a shift in caviar`s luxury image. Celebrities like Rihanna and chef David Chang have popularised pairing caviar with fast food, a trend that began in elite restaurants and gained traction online.