KARACHI: The United Nations Of fice on Drugs and Crime (UNODC) has appointed singer Shehzad Roy, a recipient of Sitara-iImtiaz, its National Goodwill Ambassador.

According to a statement issued on Monday, Mr Roy`s appointment is aimed at increasing visibility and assistance in mobilising support for drug demand reduction, prevention and treatment.

`Throughout his career as a singer, social worker and a humanitarian, Mr Roy has shown an unwavering commitment to tackling illicit drugs,` the statement quoted UNODC executive director Yury Fedotov as saying.

`His position as one of Pakistan`s most famous singers, his enduring popularity with young people, and his energy and undoubted talent, will help UNODC publicise the dangers of drug abuse,` he added.

Mr Roy described the appointment as an honour and lauded efforts and contribution of the international organisation.

`I have been following UNODC`s work even before joining them as a Goodwill Ambassador. Their work is commendable in the fields of criminal justice, drug demand reduction and HIV/ AIDS prevention. These things are close to my heart, especially when children are concerned, and I will give my all to my new role as National Goodwill Ambassador for Pakistan,` he said.