ISLAMABAD: JazzCash has opened an AI Foundry and a state-of-the-art usability testing lab combining artificial intelligence and advanced customer research to develop financialproductsandservices.
The lab has been established at JazzCash headquarters. The facility uses first-of-its-kind ‘eyetracking technology’ to record where users look, what captures their attention and where theypause or struggle as they move through a digital product.
This captures the friction that customers often cannot put into words in an interview or survey.
The lab-grade setup goes beyond traditional tools, giving JazzCash researchers frame-by-frame data on customer behaviour.
The product managers use that data to test features and customer journeys directly with users, catching usability problems and validating fixes before rollout.