HOUSTON: Tesla CEO Elon Musk unveiled what he described as a `flying` car, equipped with thrusters, during a livestreamed event at his SpaceX rocket company`s facility.

Technical and regulatory challenges have so far prevented the much-hyped flying car sector from getting off the ground.

Musk revealed his new Roadster sports car during a launch event at a SpaceX test facility in Texas on Thursday.

During the demo, which was livestreamed on Tesla`s X account, the car launched from a steep steel ramp and performed a full barrel roll in mid-air before landing on its wheels.

`Flying cars are real, Musk said during the event. He said that while the vehicle`s `success is not guaranteed... it will probably work`.

The two-seater sportscar did not have a driver for the demo `to make sure we don`t kill anyone`, he added.

Musk said the car was equipped with 10 nozzles and `ultra-high-pressure air tanks` to propel itself into the air and accelerate quickly on the ground.

The car can go from 0 to 60 miles per hour (100kph) in under one second and reach a top speed of 230mph (370kph).

The tech billionaire described the development as `what happens when you have a collaboration with the world`s best car company and the world`s best rocket company`, referring to Tesla and SpaceX.

`It can basically fly like a rocket,` he said.

`On the roads` Musk said the Roadster was `not necessarily a safety-optimised car`, but it would `be an actual car that`s on the roads`. `I`m not sure it`s necessarily legal in all jurisdictions, but there will be such a car that someone can own,` he added.

Musk said the vehicle would go into production in 2028, though he`s known for announcing release dates for his Tesla or SpaceX products that end up being pushed back by several years.

The unveiling of theRoadster was postponed many times and had been expected for at least nine years.

On Tesla`s website, interested customers can reserve a `Performance` Roadster model or a `Thrust` model, with boosted thrusters. The final sale price has not been disclosed.

Some watchers saw the collaboration as Musk drumming up interest in a merger of the two big companies he controls, an idea he has explored by discussing their overlap.

The reveal gives Tesla a showpiece car after years of missed Roadster deadlines, but it comes as the company shifts its focus to self-driving technology and robotics, and days before third-quarter results that analysts say matter more to investors.

`It was an engineering flex with no commercial value beyond embarrassing traditional car makers,` Gene Munster, managing partner at Tesla investor Deepwater Asset Management, said on social media platform X.

American aviation pioneer Glenn Curtiss debuted the first flying car prototype in 1917.

But successful designs have become more seriously contemplated only in recent years.-Agencies