Actor and director Shaan Shahid has a point. What are we talking about? We`re talking about his latest statement about the enduring quality or lack of it of digital media content creators. He says that if they don`t learn the art and craft of their job, for example, acting, and only focus on getting hits, they`ll be successful in the short term, but their work will not remain relevant three years later. Shaan S is spot on. That said, perhaps these creators know all of that. . . and just want to live in the now.