WELNOX, a Martin Dow Group company, announced a licensing partnership with Procter & Gamble (P&G) for Vicks VapoRub, with availability expected to begin in the coming weeks, according to a press release.
This strategic partnership reinforces Martin Dow’s commitment to expand access to high-quality, reliable healthcare solutions for millions of consumers across the country.
Anwar Zaman, CEO, Welnox, said, ‘Vicks VapoRub is an iconic brand with enduring equity, and a natural fit with our vision to build a strong, consumer-centric healthcare portfolio. We see significant opportunity to build on its strong foundation and unlock new avenues of growth in Pakistan.’m