KARACHI: Honda Atlas Cars Ltd (HACL) has discontinued production of the Honda BR-V.

A senior executive of HACL told Dawn on Tuesday that it faced no issues procuring parts and accessories from Japan or other countries. `Actually, the vehicle has completed its lifecycle, and that`s why its production has been halted,` he added.

He said he cannot say whether the company intends to bring any replacement for the BR-V in the nearfuture, as production volumes remained low at around 25-50 units per month.The company has also removed the BR-V from its official website, while all other cars are well displayed.

Data from the Pakistan Automotive Manufacturers Association (PAMA) show combined production and sales figures for the Honda BR-V and HR-V.

Total production and sales of the BR-V and HR-V plunged to 120 and 191 units in July-August, down from 1,460 and 731 units in the same period in 2025.

As per PAMA data, Honda BR-V assembly began in April 2017 with 648 units, while 527 units were sold in the same month. From FY22, PAMA started issuingcombined production and sales data for the Honda BR-V and HR-V.

From the PAMA data, it seems both the BR-V and the HR-V have struggled to attract buyers since the entry of Chinese and Korean models, espe cially hybrid, range-extended electric vehicles, and pure battery vehicles.

One Honda dealer said the BR-V has already been missing from Honda showrooms, and buyers have shown little interest in booking the vehicle or in on-the-spot sales.

Honda vendors also confirmed the BR-V`s production closure, as the vehicle is not selling well and the company has to stop production.