ZONG has partnered with ConnectHear to introduce Al-powered sign language accessibility at its customer service centres through ConnectHear’s proprietary technology, SILA. The initiative brings technology-enabled Pakistan Sign Language support directly into the customer experience, according to a press release.
Launched on September 23rd 2026, the International Day of Sign Languages, the initiative reflects Zong’s evolution from a connectivity provider into a technology services enterprise and digital enabler. It demonstrates how technology and innovation can extend beyond connectivity to remove barriers, improve access to services, and enable more people to participate meaningfully in the digital economy, advancing Zong’s commitment to a more inclusive and accessible digital Pakistan.
Powered by Al and Pakistan Sign Language (PSL)-native technology, SILA enables customers who use sign language to access Zong’s services more independently at customer service centres in Islamabad, Lahore and Karachi. The system enables realtime sign-language communication and provides access to professionally trained human interpreters when additional assistance, context, or human judgement is required.
For Deaf and hard-of-hearing customers who use sign language, routine interactions such as SIM-related services, billing queries and account assistance can often require an interpreter or support from family members. By embedding sign language accessibility directly into the customer service journey, Zong is addressing this longstanding barrier and reducing dependency, while creating a more independent, dignified and inclusive customer experience.
Speaking about the partnership, Azima Dhanjee, Co-founder & CEO of ConnectHear, said: ‘Through SILA, Deaf customers can walk into these spaces and be independently facilitated through sign language interpretation, without relying on someone else to communicate for them, something I’ve seen the importance of firsthand, growing up with deaf parents.
ConnectHear has been pioneering sign language technologies in the country, and our partnership with Zong is an important validation of that work, bringing us closer to a more disability-inclusive Pakistan.’