PAKISTAN’S technology businesses must turn Al adoption into measurable productivity gains and stronger export performance, technology experts observed at the 22nd edition of the P@SHA ICT Awards, as per a press release. Attendees emphasised the importance of linking technological innovation with workforce readiness, global market access, and reliable financial infrastructure to help businesses compete internationally.
Centred on the theme ‘Recognise.
Celebrate. Elevate.’, the P@SHA ICT Awards assessed more than 1,380 entries across 10 main categories and 41 subcategories, showcasing the depth of Pakistan’s capabilities in AI, fintech, cybersecurity, digital government and enterprise solutions.
The awards celebrated homegrown innovation and highlighted its potential to attract international customers and investment, strengthen technology exports and support sustained business growth.
Alongside this recognition, discussions explored how Pakistan can translate Al adoption into measurable impact, with a focus on workplace applications, workforce transformation and the development of the country’s Al ecosystem.
Roundtable sessions examined adoption strategies, implementation barriers and return on investment, while emphasising stronger industry and academia collaboration, education and foundational Al literacy as essential to translating technological ambition into practical results.